Dispatches from
the studio.
Notes on editorial craft, magazine production, and the business of publishing.
Preparing Brands for the Agentic Buyer
As AI agents begin to compare, shortlist, and even purchase on behalf of users, brands will need to rethink what persuasion means. The advantage will belong less to the loudest storyteller and more to the clearest, most trustworthy, best-structured brand.
AI Search and the New Editorial Authority
AI search is not simply another SEO update. As discovery becomes more synthetic and less click-dependent, brands need to think less like traffic hunters and more like authoritative publishers whose work is worth being cited, remembered, and trusted.
Be the Local Expert This Fall—Without Becoming a Full-Time Influencer
Turn one useful weekly insight into a blog, email, short video, and social post that builds local visibility without taking over your life. Every so often, a business owner hears the word “creator” and pictures a ring light, a dance routine, and an alarming new vocabulary. Relax. You can become more visible this fall without pointing at floating captions or announcing that your plumbing company is “giving main-character energy.”
The Psychology of B2B Narrative Structures
Why the most effective business writing borrows from long-form journalism — and how to structure a piece your CFO will actually finish.
Why Print Magazines are the New Digital Luxury
Print isn't a nostalgia play. In an era of infinite scroll, a finite, tactile object communicates something a website never can.
Strategic Assistance: Beyond the To-Do List
Marketing assistance sounds administrative. Done well, it's the highest-leverage seat in a lean team.