Notes on editorial craft, magazine production, and the business of publishing.
AI search is not simply another SEO update. As discovery becomes more synthetic and less click-dependent, brands need to think less like traffic hunters and more like authoritative publishers whose work is worth being cited, remembered, and trusted.
Why the most effective business writing borrows from long-form journalism — and how to structure a piece your CFO will actually finish.
Print isn't a nostalgia play. In an era of infinite scroll, a finite, tactile object communicates something a website never can.
Marketing assistance sounds administrative. Done well, it's the highest-leverage seat in a lean team.
