Assistance · January 12, 2026 · 5 min read
Strategic Assistance: Beyond the To-Do List
Marketing assistance sounds administrative. Done well, it's the highest-leverage seat in a lean team.
The word "assistance" reads small. It shouldn't. A senior editorial hand embedded in a lean marketing team is often the difference between a program that ships and one that stalls in a shared drive.
We break down what a good assistance retainer actually covers — and why the value compounds after the first quarter.